# IMCWire Press Release Distribution delivers global visibility impact
## How to Choose Among Distribution Services
Not all distribution services are equal. When comparing consider:
• Reach and quality of media network
• Targeting options **<a href="http://imcwire.com/">Press Release Distribution</a>** by industry and geography
• Editorial review and guidance
• Analytics and transparency
• Multimedia support
• Pricing and terms
IMCWire excels across these areas making it ideal when you want effective, measurable and high quality press release distribution.
Future Trends in Press Release Distribution
To stay ahead you should know where distribution is heading.
### Multimedia Rich Releases
News releases are evolving with embedded video audio images interactive content. Distribution platforms will increasingly support rich media. Using IMCWire multimedia capabilities helps future proof your releases.
### Data Driven Targeting
Better segmentation based on interests past pickup history and journalist behavior will increase relevance and reduce wasted sends.
### Integration with Content Marketing
**<a href="http://imcwire.com/">Press Release Distribution</a>** will tie into broader content and SEO strategies, feeding blog posts, SEO pages and social campaigns.
### Real Time Analytics and Adjustment
Distribution platforms will provide near real time feedback so you can tweak follow up or resend high performing versions.
Personalization and Machine Learning
Distribution may adapt versions for different **<a href="http://imcwire.com/">Press Release Distribution</a>** audiences (journalists sectors, language localization) using AI driven customization.
IMCWire is positioned to evolve toward these trends so your campaigns remain current and effective.
Using IMCWire Press Release Distribution is one of the smartest ways to achieve better media coverage. By combining targeted distribution editorial support multimedia flexibility analytics and follow up you turn announcements into stories that get picked up. To succeed prepare a clear newsworthy release use proper structure add visuals and follow up with journalists. Monitor results iterate and build relationships. Over time your media presence will strengthen.
**Click Here: http://imcwire.com/**